SCOPE OF WORK
Brand Development | Brand Identity | Collateral
The Arcadia Life brand was born out of a desire to celebrate community – the families, friends, local businesses, cultural events, shopping, dining, and real estate that make up the distinctively charming Arcadia neighborhood of Phoenix. Curated by Debbie Pontikas, an Arcadia resident, realtor, and neighborhood expert, Arcadia Life shares a variety of content highlighting the area, its lifestyle, and the local businesses that make it thrive.
Inspired by the charm, lifestyle, and ethos of Arcadia Life as well as the joyful personality of the brand's owner, imagery and other visual elements were selected to reflect a fun, contemporary aesthetic that feels light, approachable, and warm.
Collateral pieces playfully incorporated the brand's citrus icon - a nod to the rich agricultural history of the neighborhood.